Creative teams often turn to Media Asset Management (MAM) systems to bring order to their content chaos. But while MAMs are great for managing finished assets and structured workflows, they fall short when it comes to handling raw footage or keeping up with the unpredictable pace of creative production. That’s where Strawberry, a Production Asset Management (PAM) solution, comes in. Purpose-built for fast-moving, collaborative environments, Strawberry lets you organise, tag, and work on projects at the heart of the creative process—filling the gaps that traditional MAMs leave behind.
Projective are thrilled to announce Strawberry 7! Guided by years of user feedback, Projective completely redesigned the user experience, making it more intuitive, focused, and accessible from anywhere. This update goes beyond aesthetics, introducing powerful AI-driven transcription and high-velocity approval workflows to dramatically accelerate your post-production projects. It is all built upon a new foundation of enterprise-grade security for your complete peace of mind.
Strawberry 7 introduces a brand-new user interface for post-production workflows, crafted based on extensive client input. We’ve streamlined every workflow and simplified the experience to remove friction and help you navigate with ease. The result is a more intuitive and powerful Strawberry, allowing you to focus on your creative work, whether you’re working with Adobe or Avid projects.
Stop managing complex approval workflows for individual files and take control with Strawberry’s powerful new suite of bulk actions. With a single right-click, you can now download entire folders with their structure intact, submit or force-approve large asset selections, and instantly apply release properties across your Gallery assets and folders. These essential tools are designed to eliminate repetitive post-production tasks, break through approval bottlenecks, and dramatically accelerate your entire workflow from initial submission to final delivery.
Creative teams are constantly changing—projects spin up, freelancers cycle in, and team members often work part-time. Your licensing should be just as flexible. To better accommodate dynamic workflows and clients with part-time user needs, we are transitioning the Strawberry Skies licensing model from a dedicated named-user system to a concurrent (floating) system.
Under this new model, a license (or seat) is consumed only when a user is actively logged in to a specific Skies user tier (Reviewer, Contributor, or Creator). Administrators can now provision any Skies tier for an unlimited number of users in the Admin Panel. The maximum number of simultaneous logins is simply determined by the number of seats purchased. This ensures ultimate flexibility and cost-efficiency—you only pay for the licenses actually in use at any given time.
Offload and ingest media with verified data transfers—free! Hiscale AGENT is a lightweight desktop app for ingest and transfer made for media professionals. It reliably
Streamlined design, powerful new tools, and unmatched security. Creative teams often turn to Media Asset Management (MAM) systems to bring order to their content chaos.
Ortana Announces New Cubix Integration with AudioShake to Automate Audio Intelligence, Separation, and Archive Enrichment at Scale Ortana Media Group today announced a new integration
